Loyalty that guests understand
Keep it simple: order 5 times, get $5 off the next order. Guests see their progress every time they check out, so the next order always feels close.
Nonna Rosa rewards4 of 5 orders
Stop paying marketplace rates on your own regulars.
Make delivery platforms work for you — not the other way around. Let the apps bring in new guests, then bring them back through your own branded ordering site. Keep more of every order, keep the customer, and build repeat revenue you control.
- Keep your Uber Eats and DoorDash listings for discovery
- Offer delivery without hiring a single driver
- Own your customer list, your brand and your repeat business
Nonna Rosa PizzeriaOrder #2481, delivery
GuestMaria L.
Her orders with you6th
2 x Margherita36.00
1 x Tiramisu6.00
Subtotal42.00
Marketplace commission 28%-11.76
Customer detailsKept by app
All-in fees 13%-5.46
Customer detailsSaved to your list
LoyaltyStamp 1 of 5
You keep$30.24
Example order. Commission rates vary by platform and plan.
Every reorder pays the same toll as the first.
Marketplace commissions can reach close to 30% of each order. That's a fair price for introducing you to someone new. It's a steep price for the sixth, tenth or twentieth order from a guest who already loves your food.
- 24 orders at $40 each
- $960
- Commission at 28%
- $268.80
- Across 150 regulars like her
- $40,320 a year
You pay again for guests you've already won.
The commission doesn't shrink when someone becomes a regular. The platform charges on every order, for as long as they keep ordering.
The platform keeps the relationship.
You rarely get a way to thank them, reward them or invite them back. Their order history builds someone else's customer base.
Your brand sits in a scroll of competitors.
Every time your regular opens the app, your listing appears next to other restaurants, often ones running discounts.
Rent the first order. Own every one after.
Delivery apps are great at putting your restaurant in front of people who've never tried it. Keep them for that. But once a guest knows and likes your food, there's no reason to keep paying marketplace-level fees every time they come back.
Delivery apps find new guests
- Stay listed on the platforms you already use
- Reach hungry people who've never heard of you
- Treat the commission as the cost of an introduction
The handoff: a card in the bag, a QR code at the counter, your Google profile and your socials.
Your ordering site keeps them
- Regulars reorder with no marketplace commission
- Every guest's details land in your own customer list
- Rewards and offers give them reasons to return
See how much you could keep.
Enter your numbers and pick a timeframe. Watch how the gap grows as more of your regulars order direct. Every figure is an estimate based on the assumptions listed with the results, not a guarantee.
Your restaurant today
About 1,143 orders a month.
Often between 15% and 30%, depending on your plan.
Sponsored listings, discounts you fund and refunds, as a share of sales. Set to 0 if none.
Share of orders from guests who've ordered before.
As your brand and reputation build. Applies to both scenarios.
Adjust assumptions
These are set by the outcome you pick in the results. Change any of them to build your own scenario.
Linked to your revenue and average order value.
Your existing repeat guests who move to your own site, gradually over the first months.
New guests who find you on Google, your website or social media and order direct instead of through an app.
Of the app guests who become regulars, the share who reorder on your own site after seeing your bag insert or QR code.
Past guests on your customer list who order again after a win-back email or text. The apps don't let you contact them.
How much more often regulars on your site order, thanks to rewards, reminders and email, SMS and push campaigns.
Estimated gain over 12 months$0See results
Outcome
Over the next 12 months, you could keep an estimated
$0
more revenue after fees than staying marketplace-only.
By month 12, you'd be on pace for about $0 a year.
Both scenarios assume your orders grow 2% a month.
$0saved on marketplace fees and promos for orders placed direct
$0in new revenue from loyalty, email and SMS, referrals and upsells, after fees
Current model: marketplace-only
Marketplace fees and promos on every order
- Fees and promos per order
- $0.00
- Total fees paid
- $0
- Revenue after fees
- $0
Direct-order growth model
Marketplace costs on the orders that stay, plus 13% fees and 2% rewards on direct orders
- Fees and rewards per direct order
- $0.00 0% less
- Total fees paid
- $0
- Revenue after fees
- $0
How the gain builds
- Fee and promo savings
- Upsell revenue
- Loyalty revenue
- Email and SMS revenue
- Referral revenue
Your customer list at work
Delivery apps generally don't share your guests' contact details. On your own site, every guest joins your list, so you can bring them back with email and SMS campaigns at no extra cost per message.
- Guests on your list
- 0 by month 12
- Lapsed guests won back
- 0 who had stopped ordering
- Orders from email and SMS
- 0 win-backs plus campaign orders
- Email and SMS revenue
- $0 after fees and rewards
- Fees and promos avoided
- $0 marketplace costs not paid on direct orders
- Direct-order revenue
- $0 over 12 months
- Direct orders per month
- 0 by month 12
- First-time orders on your site
- 0 new guests who skipped the apps
- Repeat orders on your site of today's repeat orders, by month 12
- Loyalty revenue
- $0 extra orders from rewards and reminders
- Referral revenue
- $0 orders from referred guests
- Upsell revenue
- $0 add-ons on direct orders
On a free demo, we'll rebuild these numbers with your real sales data.
How this estimate is calculated
Same customer, two very different deals.
Marketplaces and your own ordering site each have a job. The difference is who pays, who keeps the customer, and who benefits when that customer comes back.
| Topic | Marketplace-only | With your own ordering site |
|---|---|---|
| Fees on repeat orders | Up to around 30% on every order | About 13% all-in, including delivery and payments |
| Customer data | Held by the platform | Yours: names, contact details and order history |
| Reaching past customers | Little or no direct contact | Email, SMS and push to guests who opted in |
| Loyalty and referrals | The platform's program and rules | Your rewards, your rules |
| Brand experience | One listing among competitors | Your own branded site, no competitors in sight |
| Delivery | Platform couriers | Third-party couriers, no drivers to hire |
| Best used for | Finding new guests | Keeping them and growing repeat revenue |
From first app order to loyal regular.
We handle the setup so you can keep cooking. Here's how a guest who found you on an app becomes a regular who orders from you.
Launch your ordering site
Your menu, photos, prices and brand on your own site, ready for pickup and delivery with secure online payments.
Turn app guests into direct guests
Invite them with a card in every bag, a QR code at the counter, your Google profile and your socials. Every order adds a customer to your list.
Bring them back on purpose
Loyalty rewards, well-timed offers and automatic reminders give guests a reason to order again, from you.
Let regulars recruit for you
Referral rewards turn happy customers into your newest source of first-time orders.
Growth that stacks, month after month.
Direct ordering isn't a switch you flip. It's a system that gets stronger the longer it runs.
Each direct order adds a customer you can reach. Each reward makes the next order more likely. Each referral grows a list that belongs to you, and none of those orders carry marketplace commission.
- Direct orders
- Customer data
- Loyalty
- Repeat purchases
- Referrals
- A bigger customer base
- More direct revenue
- Healthier margins
Delivery, without hiring a single driver.
Orders from your site are delivered through third-party courier networks. You own the order and the customer relationship. The courier handles the drive, so there's nobody to hire, schedule or insure.
Guest orders on your site
The order and the customer's details stay with you
Your kitchen gets the ticket
Orders arrive in one simple dashboard
A courier picks it up
Dispatched through a third-party courier network
Delivered and tracked
Guests follow their order in real time
Guests can choose pickup or delivery on the same site, and pay online before the order reaches your kitchen.
Know every regular by name.
Every direct order builds a real customer profile. Group guests into segments, send each group the right offer, and see which promotions actually bring orders back.
- What each guest orders, and how often
- Who's gone quiet and needs a nudge
- Analytics that show which offers bring orders back
Your customers1,284 guests, example
| Guest | Orders | Last order | Segment |
|---|---|---|---|
| Aisha M. | 21 | Yesterday | Weekly regular |
| Maria L. | 14 | 3 days ago | Weekly regular |
| Sophie T. | 9 | 6 days ago | Family-size orders |
| Lucas P. | 5 | 12 days ago | Birthday this month |
| Karim B. | 6 | 38 days ago | No order in 30 days |
| Daniel R. | 3 | 52 days ago | No order in 30 days |
Pick a segment to target the right offer.Schedule
More reasons to come back. Bigger orders when they do.
Loyalty, referrals, automations and upsells work together to lift how often guests order and how much they spend each time.
Referrals that recruit for you
Every regular knows people who'd love your food. When they refer a friend, both of them receive a reward.
Maria gets$5 offher next order
Her friend gets$5 offtheir first order
nonnarosa.com/r/maria
Promotions that run themselves
Set it once, and the right message goes out at the right time by email, SMS or push, sent from your brand.
- Day 0First direct order
- Day 1Thank-you and loyalty welcomeEmail
- Day 21"Your usual is one tap away"Push
- Day 45"We miss you: $5 off this week"SMS
Upsells that grow every order
Suggest the side, the drink or the dessert at checkout. Small add-ons across hundreds of orders raise your average order value.
2 x Margherita$36.00
1 x Garlic knots$4.50
Add garlic knots?Popular with this order
Order total$36.00
Build a brand, not a listing.
On a delivery app, you're one tile in a long scroll. On your own site, your name, your food and your story come first. Every order grows a digital asset you control.
- Your web address
- Your customer list
- Your order history
- Your look, voice and offers
A fresh campaign every month, ready to run.
A customer list only pays off when you use it. Each month, you can receive a campaign built to bring your regulars back.
It's ongoing growth support, so the customer base you're building keeps turning into orders.
- Promotional creative
On-brand visuals for your site, socials and messages
- A coupon or offer
A deal matched to the season and your menu
- Email, SMS and push messages
Written and ready to send to the right customer segments
- A featured promotion on your site
The offer front and center where guests order
Example campaign calendar
- JanBeat-the-slump lunch combo
- FebDinner for two, delivered
- MarNew spring dish launch
- AprDouble loyalty stamps week
- MayMother's Day family meal
- JunPatio-season pickup deal
- JulSummer family bundle
- AugRefer-a-friend month
- SepBack-to-routine weeknight bundle
- OctGame-night party trays
- NovWin back quiet customers
- DecHoliday group orders
Everything your direct channel needs.
Take orders
- Branded ordering website
- Pickup and delivery
- Third-party courier integration
- Online payments
- Menu and product management
- Order tracking
Bring guests back
- Loyalty program
- Coupons
- Referral rewards
- Promotional campaigns
- Marketing automations
Know your customers
- Customer CRM
- Customer segmentation
- Analytics
Grow with a partner
- Upsells at checkout
- Monthly promotional support
- Ongoing support
Questions owners ask us.
Don't see yours? Ask us on your free demo.
Do I have to leave Uber Eats or DoorDash?
No. Most restaurants keep their marketplace listings to attract new guests. The goal is to move repeat orders to your own site, where you don't pay marketplace commission and you keep the customer relationship.
Do I need my own delivery drivers?
No. Delivery orders placed on your site can be fulfilled through third-party courier networks. You keep the order and the customer, and the courier handles the drive. Guests can also choose pickup.
Who owns the customer data?
You do. Guests who order on your site are added to your own customer list. You can use it for loyalty, promotions and follow-ups, in line with the consent guests give and the privacy and anti-spam rules that apply to you.
How will my customers find my ordering site?
Through the places they already meet you: a card in every delivery bag, QR codes in your restaurant, your Google profile, your social accounts and your monthly promotions. Loyalty and referral rewards give them a reason to keep using it.
Are the calculator results guaranteed?
No. The calculator gives estimates based on the numbers you enter and the assumptions listed under the results. Your actual results depend on your menu, pricing, customers and how actively you promote your direct channel. On a demo, we can build a projection with your real numbers.
What does monthly promotional support include?
Each month, you can receive a ready-to-run campaign that can include promotional creative, a coupon or offer, email, SMS and push messages, and a featured promotion on your ordering site.
How long does it take to get started?
It depends on the size of your menu and how you want your site set up. We'll give you a realistic launch timeline during your demo.
What does it cost?
Pricing depends on your restaurant's size and needs. We'll walk you through it on your demo, next to your projection, so you can judge the numbers for yourself.
Will this be hard to manage?
Orders, menu changes and promotions are managed from one place, and support is included whenever you need help.
Let's see how much you could keep.
Book a free demo and we'll turn your estimate into a projection built on your real numbers.
- Review what delivery platforms cost you today
- Build a direct-order projection for your restaurant
- Walk through your ordering site, loyalty and referral tools
- Get a clear, no-pressure recommendation
Your calculator estimate$0more kept after fees over 12 months, before we refine it with your real data
Last step: pick your time
Thanks, we have your details. Choose a time in the calendar and we'll walk through your projection together. If the calendar didn't open, use the button below.